Step 1: For my phone app, Sports 4 U. I believe there is a lot for what's next. As I described in my Amazon Whisperer assignment, adding rent-able pennies could enhance the sports experience as players could make sure they can distinguish between their teammates and their opponents. I also think I can make some changes within the app to make the user interface better and add more features.
Step 2:
Interview 1:
Interview 2:
Interview 3:
Step 3: So, for growth within my existing market. I can make the application add-ons that my customers (UF students), suggested. First by using a notification system that allows you to see if games are going on close to you. This will increase participation in the app and help increase both its popularity and add revenue. The second suggestion was to make a kind of username feature where you could add friends and 'follow' them to see what sports they are playing. This is a great idea for networking within the app. The third interview brought to light a chat feature. This can be extremely useful for people communicating with their friends in the app and other players to help organize the games better.
Overall I received some great feedback and I believe the what's next is really getting into my app design to make it have a bunch of useful features. Additionally I want it to be user friendly so people suggest it to their friends to use.
New Market
Step 1: So for this step, I want to target three radically different markets. Firstly, I'll look at moving the app to high school aged and even middle school aged kids. Additionally I could expand a separate feature to allow pick-up games to be played by people in the area. Third, as I have previously stated, I want to move the app to other colleges across the country. I received these three market ideas from the three customers I interviewed.
Step 2: People of all ages enjoy sports. This will help expand my demographic to both older and younger audiences. I think it will be successful because of how people enjoy sports. The difficult part for this expansion would be figuring out what fields would be available for use.
Step 3:
Interview 1:
Interview 2:
Interview 3:
Step 4: I learned that these three new markets could be extremely viable and effective in expanding the reach of my venture. I believe that out of the three markets discussed, reaching out to other Universities should be the easiest. I have already mentioned that in the future I want to begin to expand the coverage of my phone app by offering it for other Universities to use. The other two markets are great ideas as well, however, there will be an issue with finding fields for use with the other two options. Still great ideas though!
From interviewing I feel great because now I have three new markets to consider and hopefully enter into. If I am successful implementing this app at UF, I will definitely then focus on expanding the demographic that has access to Sports 4 U.
Hi Austin,
ReplyDeleteGreat job on this assignment! I like your app idea and I think many people would use it. The additions your peers suggested sound like great improvements to the app. Since you want to try and target middle and high-school students, maybe you could make different versions per age group. Here's the link to my blog if you want to check it out: http://julianakrevans.blogspot.com/2016/03/whats-next.html
Hi Austin, I like your idea but I am curious how this app will be monitored. Will this now become a ufrec employee's job to monitor the availability of playing fields and courts on the Sports 4 U app. Maybe you could have the app show live feeds of the fields? Here's the link to my blog if you'd like to check it out:
ReplyDeletehttp://gregneatrours.blogspot.com/2016/04/whats-next.html
Hi Austin,
ReplyDeleteI am not usually a fan of technology and how people use it for everything, but I think this is an effective way of intertwining cell phone usage and actual physical activity. I can see someone getting a notification on their phone that there is a fun pick-up game going on somewhere and it actually inspiring them to get out there and go play. I applaud the fact that this venture concept motivates people of all ages to stay active and get outside. We need more apps like this! Great job and here is a link to mine!: http://maursfirstblog.blogspot.com/2016/04/blog-post_85.html
Austin,
ReplyDeleteIt seems like this idea could be expanded upon in my opinion! You've obviously give the idea a lot of thought, but what about making this not only a sports app, but an entertainment app? My idea is similar to this (except it currently focuses on local nightlife and big events around a college town). I think you'd need a continuous moderator for an app such as this, maybe more than one. I think your interviews went well, but the link for a couple didn't work for me. All in all, keep up the good work!
Check out my blog at:
http://flytyguy.blogspot.com/
Austin,
ReplyDeleteI don't really understand your idea because I'm not very into sports, but I think you organized your post very well. Your interviews were great and I think you hit all the points that you needed to in order to create a successful post. One of my business ideas had to do with sports- it was to create a "skin patch" that would help heal cuts on people's feet from various sport injuries. If you want, you can read more about my idea here: http://cassidymckbusiness.blogspot.com/2016/04/whats-next.html