1. The biggest surprise for me in the reading was the section on 'Rethinking Microfinance.' The fact that stood out to me is that 3 billion people live on $2 a day or less. The micro-finance industry only reaches 140 million people. Essentially their is only a 19% market penetration - "a sure sign of under performance in the industry." If micro-finance firms can figure out a way, by getting access to commercial funds, creating scalable operating systems, etc. they can make a huge profit.
2. One part of the reading that was confusing to me was the section on scale titled 'The Scale Is the Thing.' It was really interesting to finally understand that a key to a lot of business' success is scale and standardization.
3. I would ask the traits needed to enter the micro-finance market successfully. Second I would want to inquire on the best methods to scale up my customer loyalty, as it touched on a bit in the article.
4. I believe the author was correct in what he was saying. He brought some interesting viewpoints and made some good comparisons between different industries. My favorite part was the fact that he opened my eyes to the micro-finance industry, something I did not know much about!
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