1) The biggest surprise for me reading chapter 10 was that there were such a great amount of marketing challenges for the entrepreneur. Essentially, there are steps to almost every type of marketing. The author had listed over 7 steps to develop a social media marketing plan. Marketing is more complex than it may seem.
2) One part of the reading that was a bit confusing to me was the section on market research. In particular I did not fully understand the idea of guerrilla marketing until I read more into the section.
3) I would ask the author first, what section of marketing he thought was the most effective? (e.g. mobile, social media, etc.) This would allow me to develop a strong marketing campaign. Secondly I would ask, more into the mobile marketing as there are 4 steps and it is somewhat complex.
4) I believe everything the author said was accurate and was backed with research. All the sections he discussed were in depth and provided great and useful information.
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