The Amazon Whisperer

Here's what you need to do: 

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

The largest revenue driver for my business concept is ad revenue. Advertisers will pay me to place their ads on my intramural sports application. These advertisers will target college students.

• Describe what kind of product offering you believe should be next. What's the next thing your customers want?

I believe my next product offering could be rent able pennies. So you could distinguish between teams. It could be something like a really low flat rate per game to use them. They could want this item because it would be easier to differentiate between teams. 

• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

This next thing will enhance my service I am offering. It improves user experience  to make the intramural experience more enjoyable. Additionally, it increases customer loyalty because they will have a much better time playing and want to play again and tell their friends.

• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

I found some adult training mesh pennies on amazon. They come in a variety of colors and can purchased individually, in 6, or 12 packs. 

• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

The customer reviews place the product at a 4 star average. The majority of the product reviews are positive overall. For the lower reviews, people said the pennies were too small and not adult size and that the colors on amazon are not representative of the color pennies you will receive. For the better reviews, users claimed the jerseys were large enough for all their players, and they were comfortable. The color was described as nice and bright, and they believed the quality of the bibs were top notch. 

• Describe what design/usability changes you'd make to the product. 

I would maybe make the pennies range in size because apparently there were some sizing issues. Other than that the pennies seem useable and good quality.

• Describe why you think this product would make a good addition to your current product/service offering.

This will essentially enhance the service I am offering to customers. It will make a solid addition to the intramural sports program. I believe this will make teams easier to organize and make the whole process more smooth.