Thursday, February 25, 2016

The Twenty Percent

1) For my business owner, I chose Gary Prescott, co-owner of Channel Management Inc (my father is the other co-owner). Channel Management, works as an organization to represent manufacturer's and move product from the vendors (manufacturers) to accounts (retailers and wholesailers). I asked him some questions about the basics of his company and any problems they have to address with either the manufacturer or the retailer. Since the manufacturer chooses to hire a company, like his, they were the customer in this situation.


2) For my customer, I interviewed Jennifer Makhoul, a Panasonic Account Manager. The Panasonic Corporation is one of the manufacturing companies my parents and Mr. Prescott represent. She went into a bit of what Channel Management does for the manufacturer. Also she talked about a few problems they had, one of those is mentioned in the interview, as shipping issues.

For my second interview, I talked to Scott Wit, the Vice President of Business Development at Lifetime Brands Inc. another manufacturer. He gave me the main responsibilities of a manufacturer's representative group. He also told me what he looks for in representatives, working in business development.


3) Overall, Channel Management Inc seeks to address the manufacturer's issue. The manufacturer is in charge of providing their revenue, as they receive commission from the sales the manufacturer make with retailers. Channel Management is sensitive with any issues regarding logistics as they can have a big impact on sales. Finally. the manufacturer and the manufacturer's representative have to be in tune in order to make accurate sales to retail stores and wholesalers.

4 comments:

  1. Great Feedback, I thought it was great how you had your dad explained exactly what he does and his companies role. I also thought it was interesting how he brought up the issues that come with the trend of major players dominating the market and shrinking competition. I would have been interesting to find out which groups represent their twenty percent. Overall the questions were well organized. Great work. http://alexandvon.blogspot.com/

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  2. I liked your post very much. Very complete and thorough. The company your dad works for is very interesting and unique, I had never heard of such a company that served as an intermediator between manufacturers and vendors or wholesalers. I also find very interesting that the company represents manufacturers like Panasonic Corporation, which shows that the company has an established reputation and can handle large quantities of inventory and logistics projects. My interviewee is a partner in his CPA firm that covers a large part of the west coast of Florida. If you would like to know more, here is the link to my blog: http://felpar66.blogspot.com/2016/02/the-twenty-percent.html

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  3. Hey Austin,
    Great job on the interviews, it seems as if Channel Management could have two 20 percents, because they have to appeal to large corporations and to regular everyday customers! I could see how this would be a difficult industry because you have to please both parties. I could also see how losing a major a corporation would be devastating to the company. Here's a link to my blog feel free to take a look.
    http://sirwilson1776.blogspot.com/

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  4. Austin,
    I think you did a great job on this post. I really liked how thorough your dad was in explaining exactly what he and his company does. I also thought your questions and interviews were very organized and efficient for this assignment. I had trouble keeping mine as to the point and ended up having to do one of the customer interviews twice. Check out minehttp://andiev.blogspot.com/2016/02/the-twenty-percent.html

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