Week 6 Reading Reflection

1) The biggest surprise for me. reading this journal, is that all the forces that shape industry competition are constantly changing. There are five outlined forces but they change alter and cause some forces to matter more than others,

2) The one piece of it that was confusing was the portion on barriers to entry. The fifth point titled 'Incumbency advantages independent of size'. After reading the portion a few times I understood the section. The interesting part was that there are some inherent advantages organizations have that do not depend on their size. Certain preferences and technology advantages put them ahead and give them better quality.

3) I would ask what force that shapes industry competition has the most impact. I want to ask the author that to be able to monitor the competition the most effectively by focusing on one of the forces more than the others. The second question I would ask would be if these factors are weighted differently in different industries. For example if suppliers are more important for the airliner industry but buyers are more potent in the soft drink industry. I would ask this question because I would want to know more information on multiple industries.

4) I believe the author was correct in what he said and offered many competitive strategies and forces that shape industry and competition in the world of business and entrepreneurship.